Optima Legal appoints new managing director

July 2014

Optima Legal appoints new managing director


David Ashcroft has been appointed as managing director for both Optima Legal and Cost Advocates. 

Over the past year David has been working as a consultant to the two businesses, successfully preparing them for their transformation to alternative business structure status and the subsequent integration into Capita Legal Services.  

David has over 25 years experience in leading strategic change and in establishing new business operating models across a variety of markets and sectors.  Previously he led the integration of a number of acquired businesses within Capita's insurance distribution division and also spent more than three years leading business transformation within Capita's joint venture with Birmingham City Council, Service Birmingham.

Steve Jordan, managing director, debt and legal services in Capita, commented: “David has a unique understanding of Optima Legal and Cost Advocates having successfully managed a number of strategic projects with the businesses. He is therefore well placed to lead the businesses through the next exciting phases of their growth and development.“

David added: “Having worked with the teams over the past year I know we will continue to provide and improve the services our clients already receive. In addition, supported by investment from Capita, we are now well placed to further develop a range of commercially innovative propositions, which will deliver certainty of costs, quality and outcomes.”

The appointment is subject to formal approval by the Solicitors Regulation Authority.

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